Episode #2 with Daneh Buahmad

We talk to Saudi designer Daneh Buahmad about her career path from studying computer science to discovering her passion for fashion and ultimately launching her own brand, DANEH, nearly 10 years ago. She describes why empowering women by dressing them matters to her personally, her future design plans and why juggling three careers (a full-time media role, managing her label and parenthood) requires discipline, grit, and a “process.”